Don't Adjust Your Sets

For those who hate to hear about changes to Wrigley Field, you may want to stop reading. For those who love ads, get ready to cheer. Per Paul Sullivan of the Chicago Tribune, MLB has decided that it needs to pimp it's new Baseball Channel, so it is putting advertisements on the padded walls in left and right field. Ahhh, playoff baseball, there's nothing like it.
It's obviously important to advertise the Baseball Channel, because it's set to launch....January 1st. Yes, MLB believes that it is important for you, the baseball viewer, to know in October that it's launching an all baseball channel in the new year, so you can call your cable company RIGHT NOW and demand it. I would call, but I haven't seen the ad yet.
Maybe, instead of allowing the Cubs to decide who sings the seventh inning stretch (which is likely to be seen on TV anyways), MLB can do it. Maybe they can get Dane Cook to start it off by saying "There's only one Actober."
In all honesty, I think this is essentially a non-story, despite what the reponses to Paul Sullivan's article says. Yes, it probably means that the Cubs will exploit this opportunity and use it as ad space next year. But the Cubs already have the Walter E. Smithe on the dugout, the CBOE seats, the Bud Light Bleachers, and the Under Armour doors on the outfield. If the stadium were void of advertising, I would be outraged. But it's not. And it's not going to affect the game or the broadcast. It's not like we're going to have to hear Pat or Len say "And Soriano goes crashing into the "Always with Wings" pad down in the right field corner." If it means another opportunity for a new owner to make money without having to rip down Wrigley Field (or whatever it will be called in the future), I'm all for it.

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